Quoting directly from BD The Architect’s website:
The 50-storey building will be situated in the south-west of the city at the Porte de Versailles.
It has been nicknamed the ‘Delanoë tower’ after the city’s socialist mayor Bertrand Delanoë, who won the fight to bring high-rises back to Paris after convincing the city council in July to make exceptions to the 30-year-old ban.
The ban prohibits buildings of above 37m-high and was inspired by the 210 Tour Montparnasse.
I have a soft spot for spectacle. But I don’t know about this. Not everything has to be prime time. There are good reasons to break through barriers with more mundane (though no less superbly engineered) designs, designs that deliver a purpose, designs that improve without causing so much fuss. Maybe that’s what’s needed first to get Paris comfortable with the high life again.