One-Hit Marketing

August 5, 2016

There are times when the human ability to spot an identity niche and to exploit it for personal profit simply astounds even me.  According to the Sun newspaper:

“McDonald’s trials a ‘walk-thru’ for weekend party animals who are too drunk to drive. An outlet in Llandudno, North Wales, has opened a lane for pedestrians to serve hungry diners straight out of a nearby nightclub in the early hours … The restaurant rolled out the trial last weekend, sparking a frenzy with sozzled customers with late night munchies.”

It seems to me that if the drunks simply walked into the restaurant and stood in the normal service lanes, that would be exactly the same experience (and warmer in winter).  But far be it for me to pooh-pooh marketing initiatives that rebrand regular activities and present them as profit centres, even for one-off events.

This is probably just a local PR stunt, but the fact it can get global coverage overnight these days is what is both so exciting (about the power of social media messaging) and so concerning (about the power of social media messaging).


How Brexit Won — An Ad Man’s View

July 21, 2016

The always useful Creative Review has an article up right now about how the Leave campaign won the recent UK referendum through more direct, single-minded, and emotionally appealing branding than the Remain side.

VoteLeaveRed

Rob Coke notes the Leave campaign’s positive use of active verbs, direct imagery, and the colour red especially when compared with the mixed messages in cold blue of those who wanted to stay.

This is an excellent review of just how branding can be made to work. Recommended as a teaching aid for anyone running a campaign.


We’re The Superhumans

July 15, 2016

It seems to be a day for short films. Here is another beauty, an ad for the Rio Paralympics.


Cannes Lions Winners

June 30, 2016

The Cannes Lions Festival is always worth watching for those interested in creativity and technique in marketing and advertising. Some of the very best creatives and film makers link to produce wonderful short works.

There is always some controversy to keep us interested. As Creative Review’s piece on Cannes discusses, a few pieces were withdrawn even after prizes were awarded.  The same report lists all the winners.  Terry O’Reilly of “Under The Influence” attended Cannes and his blog has some interesting discussions.

Here are a couple of prize winners that I found particularly special. The first is a 3-minute piece from the Spanish lottery corporation that is beautifully made and has a heart-warming message.

 

The other has a personal meaning to me, suffering as I do from COPD. It is called the Breathless Choir:

Beautiful and creative stuff.


Father’s Day

June 19, 2016

Can you keep a dry eye after this beautifully produced commercial?

 


The Subtle Approach

June 14, 2016

As regular readers will know, I love good advertising. The following ad is for the Prince’s Trust organisation in England and it exemplifies the use of subtle nuance over the shock tactics used by so many charities.  Best played at full screen.

Note that even at the end, the information still-frame continues the Parallel Lives theme, with How Can You Help on the left, and How Can We Help You on the right. Very effective material, brilliantly produced.


Signs Of The End Times

May 5, 2016

I know that for many people, the fact that Donald Trump and Ted Cruz were the last men standing in the GOP nomination battle — not to mention the fact, now, that Trump will actually be the GOP Presidential candidate — were a sign of the end times, a sign that things just cannot get worse.

But wait!

Kentucky Fried Chicken have developed an edible nail polish that tastes like Hot & Spicy; you just lick it until it is gone.

kfc-nail-polish-4

 

Jeeesus!

For now it is just available in Hong Kong, but how long will we be able to beat back the barbarians?

 


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