September 6, 2016
Here are three wonderful TV commercials from the UK. They are designed (with huge success) to play off people’s view on disability. They are all brilliant.
“Back in June, Channel 4 announced that Maltesers and ad agency AMV BBDO had won its Superhumans Wanted competition, which offered £1 million of the broadcaster’s commercial airtime to a brand that featured disability in its ad campaign. … In keeping with the ‘Look on the Light Side’ theme established in earlier Maltesers ads, they see characters taking a humorous look at awkward and embarrassing situations, which in these new ads have all been inspired by real-life stories from disabled people. Check out the three spots below:
August 26, 2016
Even though their own research shows that 80% of users react negatively if an ad’s sound is turned on when a video starts, that is exactly what Facebook is planning to happen now.
According to a story in Consumerist, the current default is to have the sound OFF, but Facebook wants to change that in case you miss any of the important advertising messages FB’s paymasters are sending you.
You will soon have to specifically switch the sound off because, of course, advertisers are more important than members’ convenience.
Previous Reasons NOT to use Facebook
August 5, 2016
There are times when the human ability to spot an identity niche and to exploit it for personal profit simply astounds even me. According to the Sun newspaper:
“McDonald’s trials a ‘walk-thru’ for weekend party animals who are too drunk to drive. An outlet in Llandudno, North Wales, has opened a lane for pedestrians to serve hungry diners straight out of a nearby nightclub in the early hours … The restaurant rolled out the trial last weekend, sparking a frenzy with sozzled customers with late night munchies.”
It seems to me that if the drunks simply walked into the restaurant and stood in the normal service lanes, that would be exactly the same experience (and warmer in winter). But far be it for me to pooh-pooh marketing initiatives that rebrand regular activities and present them as profit centres, even for one-off events.
This is probably just a local PR stunt, but the fact it can get global coverage overnight these days is what is both so exciting (about the power of social media messaging) and so concerning (about the power of social media messaging).
July 21, 2016
The always useful Creative Review has an article up right now about how the Leave campaign won the recent UK referendum through more direct, single-minded, and emotionally appealing branding than the Remain side.
Rob Coke notes the Leave campaign’s positive use of active verbs, direct imagery, and the colour red especially when compared with the mixed messages in cold blue of those who wanted to stay.
This is an excellent review of just how branding can be made to work. Recommended as a teaching aid for anyone running a campaign.
July 15, 2016
It seems to be a day for short films. Here is another beauty, an ad for the Rio Paralympics.
June 30, 2016
The Cannes Lions Festival is always worth watching for those interested in creativity and technique in marketing and advertising. Some of the very best creatives and film makers link to produce wonderful short works.
There is always some controversy to keep us interested. As Creative Review’s piece on Cannes discusses, a few pieces were withdrawn even after prizes were awarded. The same report lists all the winners. Terry O’Reilly of “Under The Influence” attended Cannes and his blog has some interesting discussions.
Here are a couple of prize winners that I found particularly special. The first is a 3-minute piece from the Spanish lottery corporation that is beautifully made and has a heart-warming message.
The other has a personal meaning to me, suffering as I do from COPD. It is called the Breathless Choir:
Beautiful and creative stuff.
June 19, 2016
Can you keep a dry eye after this beautifully produced commercial?