July 21, 2016
The always useful Creative Review has an article up right now about how the Leave campaign won the recent UK referendum through more direct, single-minded, and emotionally appealing branding than the Remain side.
Rob Coke notes the Leave campaign’s positive use of active verbs, direct imagery, and the colour red especially when compared with the mixed messages in cold blue of those who wanted to stay.
This is an excellent review of just how branding can be made to work. Recommended as a teaching aid for anyone running a campaign.
July 15, 2016
It seems to be a day for short films. Here is another beauty, an ad for the Rio Paralympics.
June 30, 2016
The Cannes Lions Festival is always worth watching for those interested in creativity and technique in marketing and advertising. Some of the very best creatives and film makers link to produce wonderful short works.
There is always some controversy to keep us interested. As Creative Review’s piece on Cannes discusses, a few pieces were withdrawn even after prizes were awarded. The same report lists all the winners. Terry O’Reilly of “Under The Influence” attended Cannes and his blog has some interesting discussions.
Here are a couple of prize winners that I found particularly special. The first is a 3-minute piece from the Spanish lottery corporation that is beautifully made and has a heart-warming message.
The other has a personal meaning to me, suffering as I do from COPD. It is called the Breathless Choir:
Beautiful and creative stuff.
June 19, 2016
Can you keep a dry eye after this beautifully produced commercial?
June 14, 2016
As regular readers will know, I love good advertising. The following ad is for the Prince’s Trust organisation in England and it exemplifies the use of subtle nuance over the shock tactics used by so many charities. Best played at full screen.
Note that even at the end, the information still-frame continues the Parallel Lives theme, with How Can You Help on the left, and How Can We Help You on the right. Very effective material, brilliantly produced.
May 5, 2016
I know that for many people, the fact that Donald Trump and Ted Cruz were the last men standing in the GOP nomination battle — not to mention the fact, now, that Trump will actually be the GOP Presidential candidate — were a sign of the end times, a sign that things just cannot get worse.
Kentucky Fried Chicken have developed an edible nail polish that tastes like Hot & Spicy; you just lick it until it is gone.
For now it is just available in Hong Kong, but how long will we be able to beat back the barbarians?
April 26, 2016
I spent a great many years in marketing, including the successful redesign and relaunch of an already successful brand. I am aware, therefore, of the problems inherent in product change; and I remain fascinated by the general art of marketing and rebranding in particular.
That being said, it is no surprise that I would really enjoy the story of changing the logo of one of the world’s iconic products — Guinness and its harp.
The new logo and typeface on the left; the old on the right
I’m sure that a great many Guinness drinkers will not notice — at least consciously — the subtle change in design and font. But as the story tells so well, the implication of hand-tooled craftsmanship will be unconsciously appreciated.