AdSpend Changes Reflect Rapid Digitization

From one of my favourite data vizualization sites comes this singe graphic which, by itself, goes a long way to demonstrating why the current newspaper business model is failing and crashing before our eyes:

Newspapers have lost two-thirds of their advertising revenues ($97 billion down to $31 billion) in just ten years. They need an entirely new model, which I suspect will be subscriptions.

Television, having lost 20% by value of its advertising, is hanging in there, primarily I believe because of innovations in streaming.

It is digital display ads, all those inconvenient bits we see on our phones and computers, that has taken up all the slack and a lot more.

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