We are, apparently, at the very cusp of history where the use of mobile screens by US adults exceeds the use of TV screens.
“We’ve expected that mobile would overtake TV for a while, but seeing it happen is still surprising,” said Yoram Wurmser, eMarketer principal analyst. “As recently as 2014, the average US adult watched nearly 2 hours more TV than they spent on their phones.” What are people spending time on their devices doing? They’re consistently spending the bulk of their time using apps over web browsers, with the average person spending 2:57 in apps vs. 0:26 on a mobile browser. Within apps, people spent the most time listening to digital audio, followed by social network activity. “Digital audio apps continue to add minutes because people are streaming more music on their phones, and podcasts have taken off in popularity in the past few years,” Wurmser said.
The movies begat television, and television begat YouTube, Fortnite and music streaming on smart phones. What happens next?