Ads Displaying Great Abilities

Here are three wonderful TV commercials from the UK. They are designed (with huge success) to play off people’s view on disability.  They are all brilliant.

“Back in June, Channel 4 announced that Maltesers and ad agency AMV BBDO had won its Superhumans Wanted competition, which offered £1 million of the broadcaster’s commercial airtime to a brand that featured disability in its ad campaign. … In keeping with the ‘Look on the Light Side’ theme established in earlier Maltesers ads, they see characters taking a humorous look at awkward and embarrassing situations, which in these new ads have all been inspired by real-life stories from disabled people. Check out the three spots below:

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