There are times when the human ability to spot an identity niche and to exploit it for personal profit simply astounds even me. According to the Sun newspaper:
“McDonald’s trials a ‘walk-thru’ for weekend party animals who are too drunk to drive. An outlet in Llandudno, North Wales, has opened a lane for pedestrians to serve hungry diners straight out of a nearby nightclub in the early hours … The restaurant rolled out the trial last weekend, sparking a frenzy with sozzled customers with late night munchies.”
It seems to me that if the drunks simply walked into the restaurant and stood in the normal service lanes, that would be exactly the same experience (and warmer in winter). But far be it for me to pooh-pooh marketing initiatives that rebrand regular activities and present them as profit centres, even for one-off events.
This is probably just a local PR stunt, but the fact it can get global coverage overnight these days is what is both so exciting (about the power of social media messaging) and so concerning (about the power of social media messaging).