How Brexit Won — An Ad Man’s View

The always useful Creative Review has an article up right now about how the Leave campaign won the recent UK referendum through more direct, single-minded, and emotionally appealing branding than the Remain side.

VoteLeaveRed

Rob Coke notes the Leave campaign’s positive use of active verbs, direct imagery, and the colour red especially when compared with the mixed messages in cold blue of those who wanted to stay.

This is an excellent review of just how branding can be made to work. Recommended as a teaching aid for anyone running a campaign.

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