A New Famous Logo

I spent a great many years in marketing, including the successful redesign and relaunch of an already successful brand. I am aware, therefore, of the problems inherent in product change; and I remain fascinated by the general art of marketing and rebranding in particular.

That being said, it is no surprise that I would really enjoy the story of changing the logo of one of the world’s iconic products — Guinness and its harp.

The new logo and typeface on the left; the old on the right

I’m sure that a great many Guinness drinkers will not notice — at least consciously — the subtle change in design and font.  But as the story tells so well, the implication of hand-tooled craftsmanship will be unconsciously appreciated.

Great work.

 

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