Nissan Are The Rogues

This winter, the Nissan motor company has been running a series of TV commercials for its Rogue car, and each one appalls me more than the one before.

The conceit of each ad is that some aspect of nature — snow, trees, rocks — rather than being something to celebrate and enjoy is the enemy of mankind and that the Nissan Rogue is required to help people defeat these vicious opponents.

The message, available to impressionable children every day, is nothing but anti-environmentalism, anti-nature, and ultimately anti-human suggesting, as it does, that humanity can only “deal” with the forces of nature through some technological “fix”.

The whole campaign is a disgrace.

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