I was intrigued by a detailed article in Creative Review about a large installation Stella Artois beer is bringing to New York and Buenos Aires.
“There are many upsides to city life, but one of the downsides is the impossibility of seeing the stars – light pollution has put paid to our chances of that. So, for the holiday season in New York and Buenos Aires, Stella Artois has created an installation that brings the stars back to the city, for a brief period at least.”
“As well as the beautiful vision of a starscape, the installation has an interactive element too, with certain stars equipped with movement sensors. When a visitor reaches up to these, they will drift down slowly towards them. These special stars are also linked to cameras that capture a photo of the guest reaching up which they can then access at the end of the experience – theme park style – and share on social media …
“The attention to detail on the project extends beyond just the visuals into sound too. ‘We collaborated with some NASA scientists in order to get various recordings that they have captured from stars,” explains Mother producer Max Yates. “Stars genuinely make a sound … we then took those sounds and they form part of the installation, as a background noise that is interactive as you walk through’.”
Sounds fascinating. Sorry I missed it.