Image: Urban Daffodils

November 3, 2015

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So, Which Is It?

November 3, 2015

2-15 Nov Choices sign

The sign here was photo-graphed yesterday at Choices Market on Commercial Drive.

There is a clear desire here to market their produce to the “organic” crowd.  That’s fair enough.  But then they add the fine print.  And a straightforward reading of the English language in the fine print would suggest that what they are actually saying is:

“All of our produce is organic — unless it’s not.”

It doesn’t make any sense to me — am I missing something?

This reminds me of airline adverts that say in bold type: “Vancouver to London: $200!” before explaining in a tiny font that there is an additional $1,000 in fees, surcharges and taxes.