I’m MADD About This

Very long-time readers might remember that one of my real passions is to rid the world of drinking and driving.  Everyone is now well aware of the dangers it causes and so, in my opinion, there should be zero tolerance: anyone guilty of driving after any amount of alcohol is deliberately putting everyone else at risk and knows it. This is not the Nanny State talking, this is basic respect for the safety of others.

I have been very impressed with the TV ads this season for #TAXI, an app designed for drinkers that puts then in touch with the first available taxi in their city via their mobile phone.  Great idea and a great service. I am equally impressed with this wonderful visual put out by Fiat Brazil.  I have translated the Portuguese text:

Brazil driving ad copy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: