Very long-time readers might remember that one of my real passions is to rid the world of drinking and driving. Everyone is now well aware of the dangers it causes and so, in my opinion, there should be zero tolerance: anyone guilty of driving after any amount of alcohol is deliberately putting everyone else at risk and knows it. This is not the Nanny State talking, this is basic respect for the safety of others.
I have been very impressed with the TV ads this season for #TAXI, an app designed for drinkers that puts then in touch with the first available taxi in their city via their mobile phone. Great idea and a great service. I am equally impressed with this wonderful visual put out by Fiat Brazil. I have translated the Portuguese text: