Good Looking

This week, Fast Company has featured a new book: New Packaging Design by Janice Kirkpatrick.  The book reviews packaging design from around the world.  The Fast Company review includes pictures of several of the designs, including the one I like best:

This is a campaign image for Nepia tissues.

Wonderwall, a Japanese interiors firm, and Groovisions, a graphic-design firm, brought a high-concept approach to a tissue box for Nepia. Each one looks like a mottled brick; when stacked, they look like a wall. The fluffy tissue contrasts with the industrial-looking tromp l’oeil.

Creativity doesn’t need to be complicated.