This week, Fast Company has featured a new book: New Packaging Design by Janice Kirkpatrick. The book reviews packaging design from around the world. The Fast Company review includes pictures of several of the designs, including the one I like best:
This is a campaign image for Nepia tissues.
Wonderwall, a Japanese interiors firm, and Groovisions, a graphic-design firm, brought a high-concept approach to a tissue box for Nepia. Each one looks like a mottled brick; when stacked, they look like a wall. The fluffy tissue contrasts with the industrial-looking tromp l’oeil.
Creativity doesn’t need to be complicated.
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