Like the Queen of England, Mickey Mouse has a real birthday (presumably May 15, 1928, the release of “Plane Crazy“) and an official birthday. Today, in 1928, Walt Disney and Ub Iwerks released “Steamboat Willie” to a receptive world.
As the global representative of Disney, the symbol of Mickey Mouse has become so powerful that it can, at one and the same time, represent both the American Dream and the American Nightmare. Now that is marketing!