the autobiography of a mayfly
would be as short as a page
and as dense as perfect memory
the madness of dashing hither and yon
across the summer’s blue distance
to seek the one mate of perfect desire
the need to avoid the bloodletting wars
of birds and trout at cool water’s edge
to arrive in one piece at the perfect location
the keenness of invention, of new hieroglyphics,
to tempt her away from the maddening crowds
to sing her, to win her with this perfect dance
the sense of fulfillment, slowly drifting to earth
with all power spent, all duty completed
to remember, to listen to the end of this perfect life
The always useful Creative Review has an article up right now about how the Leave campaign won the recent UK referendum through more direct, single-minded, and emotionally appealing branding than the Remain side.
Rob Coke notes the Leave campaign’s positive use of active verbs, direct imagery, and the colour red especially when compared with the mixed messages in cold blue of those who wanted to stay.
This is an excellent review of just how branding can be made to work. Recommended as a teaching aid for anyone running a campaign.