Image: Stone Wall

July 25, 2016

stone wall


Poetry: Mayfly

July 25, 2016

.

the autobiography of a mayfly

would be as short as a page

and as dense as perfect memory

 

the madness of dashing hither and yon

across the summer’s blue distance

to seek the one mate of perfect desire

 

the need to avoid the bloodletting wars

of birds and trout at cool water’s edge

to arrive in one piece at the perfect location

 

the keenness of invention, of new hieroglyphics,

to tempt her away from the maddening crowds

to sing her, to win her with this perfect dance

 

the sense of fulfillment, slowly drifting to earth

with all power spent, all duty completed

to remember, to listen to the end of this perfect life

 

 


Night Music: Fings Ain’t What They Used To Be

July 24, 2016


Image: Water Lily #2

July 23, 2016

Water Lily 2


Night Music: Don’t Rain On My Parade

July 22, 2016


How Brexit Won — An Ad Man’s View

July 21, 2016

The always useful Creative Review has an article up right now about how the Leave campaign won the recent UK referendum through more direct, single-minded, and emotionally appealing branding than the Remain side.

VoteLeaveRed

Rob Coke notes the Leave campaign’s positive use of active verbs, direct imagery, and the colour red especially when compared with the mixed messages in cold blue of those who wanted to stay.

This is an excellent review of just how branding can be made to work. Recommended as a teaching aid for anyone running a campaign.


Image: Sky Meld

July 21, 2016

sky meld


Follow

Get every new post delivered to your Inbox.

Join 1,330 other followers